Hot on the heels celebrity designers Madonna and Kylie, H&M have signed up a fashion legend.
The high-street retailer is hoping that a new collection from Roberto Cavalli will cause the same frenzy amongst shoppers as was seen for launches by Chanel’s Karl Lagerfeld, Stella MaCartney and, Victor and Rolf.
The Italian designer will create a one-off collection for women and men which will be launched in approximately 200 selected H&M stores worldwide from November 8 – just in time for the Christmas party season.
The line will consist of iconic menswear, 20 pieces, and womenswear, 25 pieces, including lingerie plus matching accessories.
Known for creating eye-catching red carpet frocks, the designers fans include Madonna, Beyoncé, Victoria Beckham and Jennifer Lopez. Kate Moss and Pete Doherty have been signed up to appear in his Autumn/Winter campaign.
H&M’s head of design, Margareta van den Bosch, “Roberto Cavalli has created a world of his own, iconic and full of fantasy, when it comes to colours, prints, and style.
“There is no place for shyness and no possibility of ending up with a mainstream wardrobe of everyday basics. The Roberto Cavalli collections represents an exuberant, successful lifestyle.”
Roberto Cavalli, added, ”I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me. I will add a dash of festivity and dreams."
The Roberto Cavalli universe includes signature collections for both men and women. There is Just Cavalli for a young audience, and Class Cavalli a diffusion collection as well as the Angels and Devils collection for boys and girls.
In addition there is also beachwear, lingerie, shoes, eyewear, watches and perfumes. Other products from the world of Roberto Cavalli are accessories for the home, wine and vodka.
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